http://en.wikipedia.org/wiki/Edward_Bernays

I wouldn't recommend a book if it weren't free, so here's a link:

http://servv89pn0aj.sn.sourcedns.com/~gbpprorg/obama/Crystallizing_Public_Opinion_Bernays..pdf

(Ugly link, I know. If anyone has a better one, I'll edit that in)

Here's a quote from his other book, Propaganda to get you guys interested in this slimy character:

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country....We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. ...In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons...who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind.”

Oh, and I made claims in the title. I should probably back those up:

The Manhattan Project, I mentioned one leading fluoride researcher, scientist, Robert Kehoe, the second was the name, a fellow a scientist by the name of Dr. Harold Hodge. For most of the Cold War , Dr. Hodge was the leading scientist assuring the nation of the safety and effectiveness of adding fluoride to water supplies. Dr. Hodge had his public hat, he had his private hat. He was the senior toxicologist for the Manhattan Project to build the world’s first atomic bomb. Fluoride is a key ingredient in industry used for making aluminum. It’s used for making steel. It is used for producing high-octane gasoline, to name a few industries the dental story is a minor story. The real issue is pollution outside these industrial plants and pollution inside the plants. Industries are on the hook for millions and millions of dollars for potential damage for injuries to workers. There’s a medical study commissioned by industry at the University Of Cincinnati . In the 1950’s which shows that fluoride is profoundly injurious to lungs and lymph nodes in experimental animals. That study was buried. The significance of that study, had it been shown to the standard setters, the fluoride that men and women workers in these industrial plants breathe, the threshold levels would have been set much lower. That is a crime. What that means is that tens of thousands of workers in factories have been injured as a result of this suppression of this medical information. Anyway, to return to your question. The Manhattan Project needed fluoride to enrich uranium . That’s how they did it. The biggest industrial building in the world, for a time, was the fluoride gaseous diffusion plant in Tennessee the Manhattan Project and Dr. Hodge as the senior toxicologist for the Manhattan Project, were scared stiff that workers would realize that the fluoride they were going to be breathing inside these plants was going to injure them and that the Manhattan Project, the key — the key of U.S. Strategic power in the Cold War Era, would be jeopardized because the Manhattan Project and the industrial contractors making the atomic bomb would be facing all these lawsuits from workers, all these lawsuits from farmers living around these industrial plants and so Harold Hodge assures us that fluoride is safe and good for children. Very hard to get a public doctor, an expert witness in a court to say if it’s good for children, how can it be harmful for workers?

Edward Bernays is a legendary figure in the 20th century. He was Sigmund Freud’s nephew and Bernays, he was married to a feminist and he was very attune to the liberal currents in the 20th century and he was a Machiavellian genius. He is the father of public relations. He understood that you could harness that liberal sentiment for commercial gain and he had women march in 1916, he had Suffragettes march in The 1916 Easter Parade In New York City holding cigarettes as torches of liberty. He was working for the American Tobacco Company and George Hill. He was — so, my book "The Fluoride Deception," uncovers for the first time correspondence between Bernays and the New York City Health Commissioner, Dr. Leona Baumgartner in which he says that helping out on the fluoride campaign in New York in the early 1960’s interested him because it related to problems of engineering consent. So he was the Wizard of Oz behind the curtain. - http://www.democracynow.org/2004/6/17/the_fluoride_deception_how_a_nuclear